Palm Springs Wins the “Oscar Award” of Property Management of China2008-03-16From:Chongqing Evening Post

Winners of District-wide, Municipality-wide and Nationwide Evaluations in Merely Two Years
◆Increasing the Property Value Continuously
◆Providing British-style Housekeeping Service
◆Service Concept Thoroughly Implemented through the Construction

After receiving evaluation on 8 aspects, including 59 point-scoring requirements in the filtration at district level, municipality level and nation level, Palm Springs International Garden is granted the title of “National Property Management Model Residential Area by the Ministry of Construction”, becoming the winner of “Oscar Award” of property management of China.

The Contest of “National Property Management Model Residential Area by the Ministry of Construction”, with strict qualification for the contenders and high standards for the evaluation, is started by Ministry of Construction of China and recognized as the highest honor of property management of China. From the recognition by the administrative committee of Chongqing High-tech Zone Administrative Committee as the “High-tech Zone Management Model Residential Area” and the title of “Chongqing Management Model Residential Area” granted by Chongqing State-owned Land and Housing Management Bureau in November, 2006, and to the winner of “National Property Management Model Residential Area by the Ministry of Construction” this year, Palm Springs are winners of district-wide, municipality-wide and nationwide evaluations in merely 2 years. The unusual development of the “three-step transformation” is also considered as a miracle of property management in China.

One fact must not be neglected is that the application interval between district-wide and municipality-wide, and municipality-wide and nation-wide contests is one year. Palm Springs breaks the record by achieving the highest level that most property management corporations have never thought to have a try to reach in just two years. When asked to comment on this miracle, Palm Springs insists that except for that Palm Springs starts its property management according to national standards; the quality of a high-end project also pays the way to develop a high-profile property management. Meanwhile, since the finish of the decorated house is 6 months earlier than the finish of the house without decoration, the application interval for the evaluation is consequently shortened. Elements above contribute to the unconventional recommendation by the housing administrative committee, and the unusual as well as high-profile development of Palm Springs.

Lianying Property Management of Palm Springs says that the purpose is not to win the title. The title is the stimulus for Palm Springs to be a property management corporation of quick pace, vision and unusual development strategy. Palm Springs is intended to remain its service at a satisfying level by applying the standards that only winning the title requires. Palm Springs will continue its high-quality service according to national standards. It is reported that satisfaction percentages of three Client Satisfaction Researches conducted in June and December of 2006 and June of 2007, reach 98.35%、99.13% and 99.36% respectively.

“Live like Palm Springs” has quietly become the mainstream of the lifestyle in Chongqing.

How to “live like Palm Springs”? Although there are a thousand Hamlets in a thousand people's eyes, this is not a barrier for Palm Springs to bring a new concept and standard of property management to Chongqing. In a certain sense, “Palm Springs Style” has been become the representative of “property management for luxurious residence in Chongqing”.

Property management of Palm Springs has been fully prepared for various customers through decade-long development and accumulation of experience. Palm Springs’ success covers projects of Shenzhen Sand River Golf Club and Golf Villa in 1997, Beijing Palm Springs International Apartment in 2001 and Chongqing Palm Springs International Garden in 2003. Palm Springs applies its property management standards to all these projects, unifies its service concept and continuously improves the implementation, all contributing to the sustained increase of the property value.

Comment on Winning the “Oscar” I: Increasing the Property Value Continuously

Big Investment and Sustained Delicate Property Management

Here is the fact. In Palm Springs District A, hardware used in the low voltage system for public security and entrance guard accounts to more than RMB 1 million yuan. Palm Springs spends about RMB 10,000 yuan on each household, and the average expenditure on each household of other community of the same size in Chongqing accounts only RMB 500-1,000 yuan. Palm Springs’ expenditure is several times, even 10 times higher than its counterpart. Heavy investment lays the foundation for Palm Springs’ high-quality service. In Palm Springs, once your car passes security system in the main entrance gate of the community, the security guard of the underground garage receives the call from the central control room and waits for your arrival while you may be still on the way to the garage. Once arriving at the garage, your car will be guided by the security guard. The door is opened for you and he will also take care of closing the door…

Well-decorated entrance hall, known among clients who have visited Palm Springs, with a height of 10-17 meters is worthy of being described as “luxury”. The entrance hall is not only the place to bring the senesce of VIP to its owners, but the communication place between the client and property management. The director of property management comes everyday to your house and provides the service, waiting outside of the entrance hall. Our client will find no distance between the house and the property management. The director gives you greetings with warm smile, cares about you with every move you make, and helps you with every thing you need… It is reported that community with such kind of luxury service in Chongqing hasn’t been found except for Palm Springs and there are no more than 3 communities providing the same level of service in China.

Once stepping into Palm Springs, it even makes other professionals of property management to be curious about the tropical plants in Palm Springs. Tropical plants have always been known to hardly survive in Chongqing. What makes them grow so vibrantly in Palm Springs? Palm Springs first pays much attention to the purchase of these plants. After the transfer, Palm Springs pours great investment into the recruiting of expertise and maintenance, ensuring the endurance of the property, such as the public area, facade and green area in the garden.

Palm Springs’ Service Turns Out to Increase the Property Value in Great Amount

The increase of the property value can be proved by the statistics. Value increases of Shenzhen Sand River Golf Villa and Beijing Palm Springs International Apartment are 50% and 30% higher than their counterparts respectively. Among owners and residents of Beijing Palm Springs International Apartment, more than 50% are consulate officers and executives of Fortune 500 corporations. In Chongqing Palm Springs, foreign residents account to 10% of the total residents. The highest rent of Phase 1 apartment surpasses 3,000 dollars per month. With the upcoming of coordinate pilot area of urban and rural integrated support reform and the improving status of Chongqing as a major metropolis in China, the speed of record breaking of these statistics is expected to be in a quicker pace.

Comment on Winning the “Oscar” II: Palm Springs Property Management Provides British-style Housekeeping Service

Palm Springs believes that the targeted clients of Palm Springs pay more attention to other aspects of the place where they live than its fundamental function, such as life quality, social dignity and social recognition. They have some unique appetite for property management as well. Palm Springs accumulated decade-long experience in providing service to the elite. Based on the understanding and insight into client’s need, Palm Springs completes a series of service standards and provides British-style housekeeping service.

British-style housekeeper has another name: the director of property management. These directors are a group of young professionals of 25-30 years old with at least an educational background of junior college. They all received systematic service etiquette trainings from JW Marriott Hotel Chongqing and Taiwan Gong-ho Consultant, a renowned agency in Southeast Asia. Among the directors, there are fluent English speakers who have the highest English proficiency certificate of China, as well as experts on gesture language, providing Palm Springs clients with well-contemplated services.

At the start of property management, many clients doubted of the service ability of a British-style housekeeper that a guy in dress of suit and with an unusual demeanor that behaves in a way of more than a gentleman can be trusted to complete the work of housekeeping. Nevertheless, a British-style housekeeper is able to and is required to the work more than the client’s imagination. The British-style housekeeper can be seen in very aspect of the daily life, from the regular service of property management to the delicate service of tax calling and newspaper pickup.

Service radius, a technical term in the service industry, refers to the ratio between the number of servant and client. Fewer clients mean more services each client receives. On the condition of the same amount of service, Palm Springs clients enjoys deeper, more delicate and more scientific services. There are only 396 households in Chongqing Palm Springs Phase 1 with 28 directors. The number of household one director responsible for is merely 14, a number 10 times less than most of the high-end residential area. Currently, Palm Springs is confident to announce that it provides better service than most of the communities in Chongqing. Unlike many communities where staff starts their work from afternoon, Palm Springs staff service time kicks off at 8 a.m. and ends at 8 p.m. Clients of Palm Springs find no trouble of finding the director from sunrise to sunset.

“There is no most correct answer but the most suitable.” Clients of Palm Springs are very concern about their privacy. “Shadow service” meets the requirement perfectly. When there is no need to call the director, the director exists like the shadow; once receiving the call, the director is just shadow away from you.

Palm Springs has applied the concept of property management director for two and a half years. The introduction of British-style housekeeper has made some unconscious influences on client’s life. In Palm Springs, the client gets used to call the director when in need of help. The director is also invited by some clients when they hold birthday party.

Comment on Winning the “Oscar” III: Service Concept Thoroughly Implemented Through the Construction

It is generally acknowledged that property management occurs after the settlement. Nevertheless, Palm Springs insists that property management starts on the day of project design. The preliminary design of one project has great consequence on the quality of property management. In fact, some of the problems of property management can be blamed to the inconsideration of preliminary design. Palm Springs ensures the continuousness from the start of design to the completion of the project, laying the foundation for the satisfactory property management.

For example, the ratio between the number of household and parking set is 1:1.2-1.4. Every two households share 3 parking sets, rarely seen other residential areas in Chongqing. Pedestrians and cars are separated in the community. A sense of safety and convenience is felt in very corner of Palm Springs. All these measures are conducive to property value increase and community image in the future.

Here is another example. Palm Springs is the first housing developer in Chongqing that used construction materials only used in A-class office building. The use of high-quality materials can improve the property value. Besides, building facades can remain clean even after long time use. The balcony with meticulous design can not only meet the need of fresh air and sunlight, but avoid “visual pollution” caused by long-time usage. Stack pipes are “invisible” after scientific design in order to make it convenient to maintain and manage, as well as for the harmony of the façade. (Compiled by Wang Chunlong)

• [Links] Trophies of Palm Springs
• November, 2006 Chongqing Property Management Model Residential Area by Chongqing State-owned Land Resource and Housing Administrative Bureau.
• November, 2006 Chongqing Top 10 Residential Area by Chongqing Construction Committee and Chongqing Urban Construction and Comprehensive Development Administrative Office.
• March, 2007 Gold Prize for Residential Housing of Chongqing Guangsha Competition by China Real Estate Association and Chongqing Development Association.
• November, 2007 National Property Management Model Residential Area by Ministry of Construction of China

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