Chongqing Palm Springs Granted City Brand Corporation2007-12-13
Palm Springs won the title of “Brand Enterprise of Real Estate of 2007”, organized by Association of Real Estate in Chongqing(A.O.R.E.I.C), Chongqing Morning Post and Chongqing City Construction Comprehensive Exploitation Association, for its outstanding consecutiveness of development and positive corporation image after careful filtration and scientific evaluations on Dec.13th, 2007.
Corporations attending this contest must meet strict requirements and endure rigorous examination. The evaluation mainly covers two aspects: the emporia power and the market ability. The emporia power refers to total investment in 2007, completed floor space, sold space, land in reserve, tax, donation and honors winning in 2007. Market ability refers to building coverage, sold space, concept of development and project innovation.
In order to interpret the brand value of real estate of China in a scientific and convincing way, “Brand Enterprise of Real Estate of 2007” pays more attention to values that can highlight the corporation image, such as comprehensive capacity, market share percentage, sales income, capital utilization, recognition, customer loyalty, corporation credit, and brand potential. The contest has gained high profile and recognition from the public and real estate industry. The winning of this title shows the recognition on the promotion strategy and construction ability of Palm Springs from market and real estate experts.